Excerpt: The book “The Big Jump Into Entrepreneurship” by Dr. Ramesh Ramachandra, Founder and CEO of Talent Leadership Crucible (TLC)
Few are willing and committed to becoming entrepreneurs!
Traditionally, when mentioning entrepreneurs, people often think of “bosses” or “owners” who are dropouts, cruising in sports cars, addicted to gambling, or indulging in other vices. These historical and cultural stereotypes have created a contemptuous attitude towards anyone who chooses to become an entrepreneur.
Currently, the new archetype of an entrepreneur is the image of men in their 20s and 30s, highly educated, knowledgeable about technology and business, with excellent presentation skills, great vision, and willing to work 20 hours a day to achieve it. Names like Mark Zuckerberg, Elon Musk, Jack Ma, and Steve Jobs come to mind when we think of an entrepreneur. We no longer discriminate against them. In a sense, entrepreneurs will achieve superstar status when they succeed. And to become someone like them will be very difficult.
Furthermore, who is willing to give up a stable, high-paying job to start a business and possibly fail? The education system in the 90s mainly aimed to train us to become skilled and thinking workers in the salaried employment environment.
This means that those who accept the risk of starting their own businesses in innovative new fields may have to venture into an area where they lack the necessary skills and thinking.
In Asia, getting a stable job or becoming a long-term civil servant has long been the best way to gain acceptance and respect from society. The image of “men or women going to work” has a profound influence on Asian families, which traditionally value stability, certainty, and achievement.
Therefore, professions such as doctors, professors, engineers, company executives, and lawyers are always sought after and praised in traditional societies. So can women become entrepreneurs? What about former civil servants? And should retirees consider entrepreneurship as a second career path?
Through this book, everyone will see that they all have the potential to become entrepreneurs in their own way. Join Dr. Ramesh in breaking the fear of stereotypes and failure on the journey to becoming an entrepreneur through this book.
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